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Sam Baker shares his journey into the Bitcoin space, tracing it back to his college years. He moved from traditional finance roles at Citi and Galaxy to a position at River, where he focuses on Bitcoin research. His experiences highlight the contrast between institutional and retail approaches to Bitcoin, indicating that while institutions like banks view Bitcoin primarily through the lens of central bank digital currencies (CBDCs) as a threat, retail investors often seek it for its potential as a wealth store. This shift to a Bitcoin-centric career reflects a growing recognition of Bitcoin's significance in modern finance.