197 - The Number One Thing Early Stage Startups Need To Do For SEO To Work (Gaetano DiNardi, Growth Advisor)

Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC.

I first learned about Gaetano back in 2020 when he was doing Demand Gen Live sessions with Chris Walker. What I love about his content on LinkedIn is that it’s not fluffy and he's honestly trying to be helpful.

We cover:

Gaetano's past life as a music producer and songwriter;

The MaaS Method (Marketing as a System) has 10 steps, or 3 parts. What do you think early stage startups should focus on out of these 3 parts;

Define lead gen vs. demand gen and pitfalls you see with lead gen strategies;

Advice for early stage startups that are prioritizing SEO as part of their content strategy;

AMA: Gaetano asks me his burning question.

Find Gaetano on LinkedIn: www.linkedin.com/in/officialg

His website: https://officialgaetano.com

Link to the LI posts I mentioned in this episode: This post and This post

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