The podcast discusses battling COVID-19 twice, creating a mobile marketing website, social media content strategy, exploring mobile app development tools, and post-launch strategies for book sales.
COVID-19 resilience highlighted global impact of pandemic on individuals' health.
Mobile marketing website launch utilized strategic promotion tactics for app release.
Deep dives
Impact of COVID on Podcast Hosts
Both podcast hosts, residing in different parts of the world, contracted COVID-19 almost simultaneously, prompting them to share their experiences of battling the virus. Despite the challenges faced during their recovery, with symptoms like scratchy voices and brain fog affecting them, both speakers are grateful for their improving health. Their firsthand accounts highlight the global nature of the pandemic's impact as they cope with varying degrees of illness but ultimately show resilience and improvement over time.
Mobile Marketing Website Launch
The hosts delve into the launch of a mobile marketing website, designed to garner interest in an upcoming mobile app release. Inspired by strategic promotion tactics from one host's book launch, they employ a simple signup page for eager customers, offering exclusive updates and incentives leading up to the app's anticipated December launch date. By creating a launch team to engage with loyal customers, the hosts aim to navigate the delicate balance of building anticipation for the forthcoming mobile app release while maintaining a sense of exclusivity.
Utilizing Social Media Scheduling Tools
Exploring the utilization of social media scheduling tools, one host embarks on reviving familiarity with advertising platforms like Amazon Ads after a decade-long hiatus. Complementing discussions on content repurposing and maintaining user engagement, they delve into enhancing social media presence through platforms like Later and newly discovered automation tool Meet Edgar, facilitating the systematic content distribution aimed at increasing book sales and generating consistent online traction.
Post-Book Launch Marketing Strategies
Post the book launch, the hosts delve into evolving marketing strategies to propel book sales and reach ambitious milestones. With a focus on leveraging ad platforms like Amazon and exploring potential avenues like Facebook and Instagram ads, one host shares aspirations to amplify book sales by engaging in targeted promotional activities. The mention of successful milestones achieved, including impressive reviews and sales figures, underscores the significant impact of proactive marketing efforts and the potential for sustained growth through organic recommendations and credibility gains.