Business Daily Business Daily meets: Pinterest CEO Bill Ready
8 snips
Oct 23, 2025 Bill Ready, the CEO of Pinterest, shares his journey from an auto repair shop to leading a major social media platform. He discusses Pinterest's focus on user safety, including new measures to safeguard younger users. The conversation highlights how Gen Z finds Pinterest a less toxic environment for exploring identity. Ready explains the platform's international growth and the pivotal role of AI in shaping positive user experiences. He also touches upon the impact of the Molly Russell case on the company's safety commitments.
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From Garage To Tech CEO
- Bill Ready grew up working in his parents' auto repair shop and learned to serve customers directly from a young age.
- That background shaped his customer-first mindset as he rose through college, McKinsey, startups, PayPal and Google.
Taste Curation Is Pinterest's Unique Signal
- Pinterest records how people curate taste and style, not just purchases, giving it unique signals about how users combine items.
- That focus lets Pinterest solve the "I'll know it when I see it" shopping problem via visual discovery.
Gen Z Chooses Safer Inspiration
- Gen Z uses Pinterest as a less toxic space to explore identity and style away from performative social media pressures.
- They value real-life inspiration that helps them act, not just scroll, which drives engagement growth among younger users.
