Today, Explained

Why do I keep getting these weird fundraising texts?

10 snips
Oct 27, 2024
Lloyd Kotler, Founder of Banter Messaging, shares insights into the world of political fundraising texts. He discusses the alarming rise of urgent texts as elections approach, revealing their strategies and targeting tactics. The conversation dives into the ethical concerns surrounding scam PACs and how data collection practices can exploit donors. Kotler emphasizes the need for transparency in campaign communications, urging listeners to navigate the complexities of political messaging in today's digital age.
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ANECDOTE

Kotler's Texting History

  • Lloyd Kotler claims he invented text messaging for nonprofits and campaigns.
  • He describes his texting style as "machine-gun" and prompt.
INSIGHT

Rise of Campaign Texts

  • Texting is a cheap and effective way to reach voters, especially those not always online.
  • It also provides a way for campaigns to quickly spend excess funds.
INSIGHT

Shift to Donation Texts

  • Early political texting focused on voter outreach.
  • The shift to donation requests happened later.
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