Creativity Across Industries, with Uniswap & KidSuper
Mar 1, 2025
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Hayden Adams, the innovative CEO of Uniswap Labs and pioneer in decentralized finance, joins Colm Dillane, the CFDA award-winning multimedia artist and founder of KidSuper, for a lively discussion. They explore how to make complex tech more relatable and the fine line between authenticity and commercial success in creative collaborations. From the power of naming in branding to the evolution of streetwear culture, their conversation reveals the synergy between fashion and finance, emphasizing community engagement and the fun challenges of their respective industries.
The collaboration between Uniswap and KidSuper highlights the importance of interdisciplinary engagement for making complex technologies more relatable to the public.
Branding and naming in both finance and fashion showcase how effective identity strategies can facilitate deeper consumer connections and engagement.
Deep dives
Collaboration Between Protocol and Fashion
The collaboration between Hayden Adams, founder of Uniswap, and Colm Dillon, a multimedia artist, highlights the importance of interdisciplinary engagement in innovation. Adams notes that Dillon's perspective on the complexities of crypto terminology helps bridge the gap between the tech world and broader audiences. This collaboration emphasizes the need for creative input from various fields to make complex technologies more relatable and accessible to the general public. By merging the worlds of finance and fashion, they illustrate how combining different viewpoints can enhance understanding and user engagement.
The Role of Branding and Naming
The discussion around branding and naming reveals the strategic importance of identity in both tech and fashion markets. Adams shares that the name 'Uniswap' was a compromise, originally intended to be 'New York Sock Exchange', showcasing how branding can evolve from practical origins. This narrative emphasizes that effective naming not only captures the essence of a brand but also facilitates consumer connection. Similarly, Dillon’s thematic naming in fashion shows reflects how a well-curated brand story can resonate with audiences and create memorable experiences.
Innovating vs. Stagnating
A recurring theme in the conversation is the necessity of innovation and the avoidance of stagnation in both industries. Both Adams and Dillon express their belief that embracing change and experimentation is vital for continued relevance. Adams argues that being perceived as a market leader can lead to complacency, whereas striving for innovation keeps the brand engaged with its users. Dillon highlights the importance of creativity and adaptability in fashion, advocating for the need to evolve beyond traditional drop models to maintain excitement in consumer engagement.
The Impact of Airdrops in Crypto
Adams elaborates on the significance of airdrops as a means to distribute value and ownership within the crypto community. He emphasizes that airdrops, when executed thoughtfully, offer fair distributions that can drastically impact users, especially those who have contributed to the ecosystem's growth. For instance, the initial Uniswap airdrop provided substantial tokens to early adopters, reinforcing community loyalty and encouraging participation. This model challenges traditional venture capital norms by advocating for equitable recognition of user contributions, which is pivotal in fostering a sense of ownership in the decentralized finance space.
Hayden Adams, founder and CEO of Uniswap Labs, and inventor of the Uniswap Protocol a leader in decentralized finance (DeFi); they recently announced Unichain; and
Colm Dillane, the multimedia artist behind fashion brand KidSuper, CFDA award winner who has his own Warhol Factory-like creative studio and space; Dillane started out selling t-shirts in his highschool cafeteria, and then went on to present his collection at Paris Fashion week — and has also done creative campaigns for iconic brands from Louis Vuitton and Mercedes Benz to Puma and Converse
...in conversation with editor in chief Sonal Chokshi. The conversation originally took place at our Founder Summit (October 2024) but is more relevant than ever as the crypto industry focuses on mainstream applications and users. It covers:
industry jargon, to making technology not just more broadly available but more culturally and socially understood
the power of naming, including the origin story behind the unicorn and Unisocks and more
the difference between marketing vs. spectacle
the power of early community and what it means to expand to new users vs "sell out”
drops -- “airdrops” in crypto; drops in fashion (a la Supreme), and just product launches in general
We also touch on some questions and issues around open source, including forking and copying -- good or bad? -- and whether a collective can actually do good design.
The theme throughout is about innovating vs. stagnating -- learning from different industries and places; trying (unexpected) new things, even when there may not be a clear business case up front, and much more.
As a reminder: None of the following should be taken as business, investment, legal, or tax advice; please see a16z.com/disclosures for more important information.
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