Hayden Adams, the innovative CEO of Uniswap Labs and pioneer in decentralized finance, joins Colm Dillane, the CFDA award-winning multimedia artist and founder of KidSuper, for a lively discussion. They explore how to make complex tech more relatable and the fine line between authenticity and commercial success in creative collaborations. From the power of naming in branding to the evolution of streetwear culture, their conversation reveals the synergy between fashion and finance, emphasizing community engagement and the fun challenges of their respective industries.
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question_answer ANECDOTE
Pink Collaboration
Hayden Adams and Colm Dillane collaborated on a project celebrating the color pink.
This collaboration stemmed from their shared interest in pushing creative boundaries and making their respective fields more accessible.
insights INSIGHT
Jargon Check
Colm Dillane helps Hayden Adams identify crypto jargon that doesn't translate to broader audiences.
This feedback is crucial for Uniswap's mission of making DeFi more accessible and understandable.
question_answer ANECDOTE
Uniswap Branding Origins
The Uniswap brand, including its unicorn imagery, was inspired by Vitalik Buterin's photo and medieval tapestries.
Tokenized socks were an early Uniswap project, making the protocol’s function more tangible.
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Hayden Adams, founder and CEO of Uniswap Labs, and inventor of the Uniswap Protocol a leader in decentralized finance (DeFi); they recently announced Unichain; and
Colm Dillane, the multimedia artist behind fashion brand KidSuper, CFDA award winner who has his own Warhol Factory-like creative studio and space; Dillane started out selling t-shirts in his highschool cafeteria, and then went on to present his collection at Paris Fashion week — and has also done creative campaigns for iconic brands from Louis Vuitton and Mercedes Benz to Puma and Converse
...in conversation with editor in chief Sonal Chokshi. The conversation originally took place at our Founder Summit (October 2024) but is more relevant than ever as the crypto industry focuses on mainstream applications and users. It covers:
industry jargon, to making technology not just more broadly available but more culturally and socially understood
the power of naming, including the origin story behind the unicorn and Unisocks and more
the difference between marketing vs. spectacle
the power of early community and what it means to expand to new users vs "sell out”
drops -- “airdrops” in crypto; drops in fashion (a la Supreme), and just product launches in general
We also touch on some questions and issues around open source, including forking and copying -- good or bad? -- and whether a collective can actually do good design.
The theme throughout is about innovating vs. stagnating -- learning from different industries and places; trying (unexpected) new things, even when there may not be a clear business case up front, and much more.
As a reminder: None of the following should be taken as business, investment, legal, or tax advice; please see a16z.com/disclosures for more important information.