Episode 636: Two for the Campaign Ahead: 1) DREW WESTEN (2007), The Political Brain 2) BERNIE HORN (2009), Framing the Future

As we fasten our seatbelts and plunge into the 2024 campaign, here are two conversations worth a re-listen. From 2007, I talk with DREW WESTEN about the ideas and advice in his influential book, THE POLITICAL BRAIN: The Role of Emotion in Deciding the Fate of the Nation. Westen: Democrats almost always present the best arguments but lose elections to Republicans who have mastered the art of emotion and story-telling. In the second half, my 2009 conversation with BERNIE HORN of the Leadership Training Institute about FRAMING THE FUTURE: How Progressive Values Can Win Elections and Influence People. Horn: Persuadable voters make choices depending on how political issues and questions are framed. Emotion, framing, narratives. Trump traffics in all three.