In this episode of The Local Marketing Lab, Justin Ulrich has an engaging discussion with Geoff Alexander, President and CEO of Wow Bao and Managing Partner at Lettuce Entertain You. With over 30 years of experience in the restaurant industry, Geoff provides powerful insights on how to surprise and delight your customers and why that’s the key to local marketing.

Geoff Alexander focuses on the key to local marketing: surprise and delight. Here are some topics discussed in the episode:

• Local marketing is all about community engagement – make your brand a positive part of the neighborhood.
• Focus on “touchpoints” – interactions that foster personal connections with customers.
• Getting your product directly into people’s hands is powerful marketing.
• Create delightful surprises that drive word-of-mouth.
• Actively listen and adapt to customer feedback.

Resources

• Connect with Geoff Alexander on LinkedIn.
• Check out Wow Bao, find a location near you, or buy some at Walmart!
• Learn more about Lettuce Entertain You.
• Listen to Geoff Alexander’s episode on the Turning the Table podcast.
• Learn more about the Lynn Sage Breast Cancer Foundation and how you can get involved.
• Find a sweetgreen location near you.