Second Life Celia Muñoz: Founder of La Coqueta
Nov 17, 2025
Celia Muñoz, founder and creative director of La Coqueta, is a powerhouse in the childrenswear industry, turning her passion for Spanish craftsmanship into a luxury brand. She shares her journey from studying psychology and juggling a growing family to launching a successful business with no prior experience. Discover how community feedback shaped her designs and the royal endorsement that skyrocketed her brand. Celia also discusses navigating growth in the U.S. market while staying committed to quality and the importance of teamwork.
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Humble Beginnings Sparked By A Home Sale
- Celia started by selling Spanish childrenswear at local church and home sales while pregnant and caring for young children.
- A £6,000 weekend sale convinced her to open a shop and pursue the business seriously.
Neighborhood Research Built Product-Market Fit
- Celia used neighborhood surveys and hands-on market research to validate demand before scaling.
- She treated local mothers as her core data source and designed assortments to maximize basket size.
Learning Design By Partnering With Spanish Makers
- With no design experience, Celia cold-called Spanish producers and split early collections 50/50 between bought pieces and her own designs.
- Manufacturers taught her production and her designs quickly became the best sellers.