Sales Transformation

#600 S2 Episode 469 - SOONER OR LATER: Everybody’s Going to Evangelize Sooner or Later

Mar 16, 2023

04:34

START NOW, BEFORE EVERYBODY ELSE WOULD

It’s Collin’s last round with Ethan and in this episode, he explains that the evangelist’s work doesn’t stop when deals are closed and will continue as customers continue to have their experiences. Collin also discusses the high chance that everybody will also start evangelizing sooner or later, so if you have the plan to do so, it’s time to start. How? Tune in to find out in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: EVANGELIZING NEVER STOPS

“Just because they've signed up doesn't mean that they're fully bought into full adoption of what it is that you do, and so there's a lot of work that can be done in evangelizing even in closed one deal because that experience is what's going to keep them as customers.”

COLLIN: COMPANIES WILL EVANGELIZE SOONER OR LATER

“I do believe that at some point, everybody will need this role for the most part, whether they believe it or not, and whether they're not taking it seriously now, there are going to be companies that are early adopters of this, and then there's gonna be people that would join later on this bandwagon and wish they would have sooner.”

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