Cheryl Swanson

In this conversation, cultural anthropologist Grant McCracken dives into the intersection of design, identity, and consumerism. He discusses how branding has evolved into a form of cultural expression, shaping personal connections and generational identities. The dialogue explores the psychological drivers behind consumer choices, the rise of individualized branding, and the impact of celebrity culture on identity. Plus, the episode features a fun pop culture quiz that lightens the deep exploration of cultural critiques.