Strategies for Rebooting Your Brand's Social Media | Grace Tully of PayPal

In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal’s recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends for 2025 to leveraging her fashion background for social strategy, Grace reveals practical tips for building a brand presence and staying inspired. Whether you’re managing a side hustle, navigating legacy branding, or rethinking your approach to social, this conversation is packed with actionable advice.

Key Takeaways:

// Leveraging Career Overlaps: How experiences in different industries—like fashion and social media—can complement and enrich each other.

// Social Media Reboots: Insights into the goals, challenges, and opportunities of revamping social media for a legacy fintech brand.

// Surprise and Delight: The power of creative, customer-centric content and how to measure its impact.

// Balancing Side Hustles and Full-Time Roles: Practical advice for managing time, expectations, and priorities when juggling multiple commitments.

// Content That Converts: The questions brands need to ask themselves to create meaningful and effective social media content.

// Trends for 2025: The social media strategies and shifts that Grace is most excited to embrace in the year ahead.

// Warm Outreach Framework: Proven tips for building authentic connections and engaging audiences on social platforms.

Connect with Grace: LinkedIn

Follow PayPal: Instagram

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