Most entrepreneurs assume growth means doing more. More effort. More complexity. More stress. But what if scaling 10X was easier than doubling your efforts?

Alex Raymond digs into the bold idea behind 10X Growth, inspired by 10X is Easier Than 2X by Dan Sullivan and Ben Hardy. He challenges the trap of incremental thinking and explains why real success comes from eliminating distractions, simplifying decisions, and focusing on what truly moves the needle. If most of your results come from a small fraction of your efforts, what would happen if you let go of everything else?

Alex also explores the psychology of growth, including the concept of “the gap and the gain.” Many entrepreneurs measure success by how far they have left to go instead of recognizing the progress they have already made. Before next week’s conversation with Ben Hardy, Alex shares a preview of the Conscious Entrepreneur Summit, where Hardy will lead a deep dive into the 10X mindset.

If you’ve been grinding toward growth and feeling stuck, this episode offers a different path. One where doing less leads to far greater results.

Episode Breakdown:

00:00 Introduction 

02:00 The Inner Game of 10x Growth

03:42 The Trap of Incremental Thinking

04:49 The 80/20 Rule and Eliminating Low-Impact Tasks

08:02 Unique Ability and Zone of Genius

09:04 Delegation and Focusing on High-Impact Activities

12:05 Case Studies and the Cumulative Effect of Focus

14:02 The Mindset Shift for 10x Growth

16:18 The Gap and the Gain Concept

18:05 Living in the Gain vs. Living in the Gap

21:37 Overcoming Scarcity Mindset

24:44 Physical and Mental Signs of Scarcity vs. Abundance

26:04 Summary of Key Themes: 10x vs. 2x

28:01 The Courage to Focus on Unique Ability

29:46 Implementing the Gap and the Gain

30:18 Scarcity vs. Abundance Thinking

31:00 Immediate Action Steps for 10x Thinking

36:38 Final Thoughts on 10x Growth

Links

Connect with Alex Raymond:

LinkedIn: https://www.linkedin.com/in/afraymond/

Website: https://amplifyam.com/

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