Raising a New Generation of Green Building Advocates with Julia Pooler

The Green Impact Report Quick take: This episode shines a light on how youth advocacy and sustainability education are creating ripple effects in the green building world. Julia Pooler shares how empowering children with the right tools and mindset today can shape the carbon-zero leaders of tomorrow. Meet Your Fellow Sustainability Champion Julia Pooler is the executive director of the Carbon Zero Youth Initiative, a nonprofit dedicated to educational outreach towards a sustainable built environment. She is also the author of Buildy Green, it Takes a Team! A Better Building Story, a children's book that celebrates the work of green building and sustainable materials professionals and introduces green building ideas through simple, accessible language and vibrant illustrations. She became involved in green building as a Girl Scout Leader supporting a troop-level national outreach campaign about embodied carbon and low-carbon building materials. Drawing on lessons learned from that project, Julia is working to support community demand for greener building materials and practices through outreach resources and youth engagement. Breaking Ground on Better Building In this episode, Julia Pooler revolutionizes traditional construction approaches: Key Insight #1: Elevating Youth as Catalysts for Carbon Awareness The Challenge: Sustainability efforts in construction often overlook youth engagement. The Solution: Julia's Girl Scout troop created an award-winning project on low embodied carbon concrete, even presenting at Greenbuild 2022. ROI: Youth-driven outreach reached professionals, spotlighting embodied carbon while building leadership in the next generation. Key Insight #2: Turning Green Buildings into Educational Tools The Challenge: Green building principles rarely make it into early education. The Solution: Julia authored a children's book that demystifies green building concepts and celebrates the professionals behind them. ROI: Kids begin to understand and appreciate green design early, creating a lasting foundation for eco-conscious thinking. Key Insight #3: Building a Movement with Joy and Accessibility The Challenge: Sustainability messages can feel overwhelming or negative. The Solution: Julia emphasizes fun, uplifting, and community-driven resources through the Carbon Zero Youth Initiative. ROI: More meaningful engagement from students and professionals, driving curiosity and long-term cultural shifts in the built environment. Sustainable Soundbite Your Green Building Action Plan Transform your next project with these steps: This Week: Share your green building story with a young person in your life. This Quarter: Volunteer to speak at a local school, troop, or youth event about sustainable design. This Year: Integrate youth-friendly sustainability resources into your company's community outreach efforts. Connect & Learn More 🌿 Access full episode resources: Green Building Matters Podcast 💚Join the Green Building Movement 📄 Read the transcript: HERE 🔗 Connect with Julia Pooler: LinkedIn Carbon Zero Youth Initiative Buildy Green, It Takes a Team! A Better Building Story Don't forget to catch more episodes and resources for all of your green building news at the Green Building Matters website. ✉️ Want More Green Building Insights? Get sustainability tips 2x a week. Subscribe to our FREE newsletter here: Green Building Matters, Inc © 2025 | Good Green Fun