Ep. 069: How to Craft a Killer Elevator Pitch, with Jeff Kleid

When you are looking for your dream job everyone always says, “You need to go to a networking event!” This is great advice. But it's not enough simply to show up at an event and hang out at the hors d'oeuvres table. To make the most of a networking event—and really kickstart your job search—you've got to use this opportunities to meet and connect with fellow professionals.  It can be difficult to make these connections, especially in a crowded room where it can seem like everyone already knows each other. One tool that can help you break the ice and quickly connect with others is a killer elevator pitch. If you don’t have an elevator pitch—or even know what one is—then this podcast is for you!

A focused elevator pitch is essential for a job seeker who wants to leave the best impression of themselves in the shortest amount of time, says this week's guest expert, Jeff Kleid. Jeff argues that a good elevator pitch gives you have the best shot at positioning yourself for a job.

The basic elements of good elevator pitch are:

• Telling the other person who you are.
• Telling the other person what you do.
• Telling the other person what you have to offer.

People stand out if they have a connection with the job they are seeking. And, leading with an anecdote or a true story about the type of person you are helps to position you for the job you want.

In less than 60 seconds you should relay:

• What you do — "I’m a …"
• Who you are — "My name is …"
• What you are able to accomplish — "I like working …"
• Make it memorable — "Like the time I …"

To feel confident when delivering your elevator pitch, Jeff recommends three things, Practice, practice, and practice.

• Practice in front of a mirror.
• Practice with other people.
• Practice your pitch in front of an objective person.

Most importantly, be authentic! Wear your transparent and open; honesty is the best policy.

Pro Tip   Be sure your pitch works for different audiences.   This Week's Guest Jeff Kleid is a motivational speaker who delivers workshops and online training classes that teach businesses how to engage, connect, and grow. He is also the author of the book, Networking with the Cards You Are Dealt.   Resource of the Week Ben’s resource this week is "30 Brilliant Networking Conversation Starters". This blog post from the Muse can really help you if you are nervous at networking events, but want to make the most of your time. Ben, Mac, and Jenna share their favorites.   Listener Question of the Week This week's question comes from Jacob Arnold, who asks: “I am changing careers. What are some potential red flags I should avoid on my resume or in interviews?”   Thank you for listening to Find Your Dream Job. If you like the show, please help us by rating and reviewing our podcast on iTunes. I appreciate your support!   Opening and closing music for Find Your Dream Job provided by Freddy Trujillo.

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