In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs.

Time Stamped Show Notes:

00:27 – Today’s topic: The Ideal URL Structure for SEO
01:00 – Usual structure of a webpage explained
01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it
01:55 – For example: NeilPatel.com/makeup/allthemakeup
02:10 – The categories tell Google the topical relevancy
02:30 – Neil’s current URL structure
- 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under
02:56 – Neil’s blog posts don’t rank as well as his guide
03:30 – URL should NOT be taken for granted
03:45 – Neil shares what he learned from his searches
03:52 – Less than 6% of results on page one of results have a messy URL
04:20 – Cut out sub folders if they’re not necessary
05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders
05:16 – The debate SEOs are having about Quora
05:39 – That’s it for today’s episode!

3 Key Points:

URLs should NOT be taken for granted—It plays a big role with your organic traffic.
The more titles and categories, the more difficult for Google to crawl your URL and website.
Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders.

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