Adam Ryan is the co-founder and CEO of Workweek, a collective of industry-expert creators aiming to create business content their audiences actually enjoy. Adam and I talk about all things Workweek and the B2B knowledge/creator space.

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(00:37) Individuals over institutions (03:35) Is there still opportunity in the B2C creator space? (05:31) Focusing on product (07:14) If you're an industry expert, you can become a creator (09:37) Workweek vs. being independent (14:27) Attributes to look for in creators (17:49) Consistency in content creation is under-appreciated (19:14) Choosing your mediums, platforms, and monetization strategies (24:28) Identifying niches (27:52) Industry focuses (29:44) VC-backed vs bootstrap (33:45) Inspirations (35:56) Being a creator & employee (38:30) Biggest challenge for Workweek over next 12-18 months (39:58) What does Workweek look like in a decade? (41:38) Choosing to commit 7-10+ years to this problem (43:52) What other problem in the creator space would he be working on? (46:44) What will look the same/different about creators in a decade (48:15) Adam’s final question for listeners

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Adam’s Twitter: https://twitter.com/AdamRy_n

Adam’s Perpetual Newsletter: https://workweek.com/discover-newsletters/perpetual/

Workweek: https://workweek.com/

Workweek Twitter: https://twitter.com/Workweekinc

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s blog: https://spencerkier.substack.com/

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