Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled “Know you hand-raisers: why marketing to your user base isn’t working anymore.” What is hand-raiser and what makes someone raise their hand? Why aren’t users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these complex questions.

0:00 Intro
1:00 Conversation with JG
3:30 PLG (product-led growth)
8:35 Janet’s article
12:46 Mindset shift
15:52 Automation vs Manual
16:37 Cold Start Problem
18:37 Sales and marketing alignment
22:05 What makes someone raise their hand
28:24 Closing words
29:24 Outro

Know your hand raisers: why marketing to your user base isn't working anymore (Janet Choi, Clearbit)

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Know your hand-raisers when marketing to your users or audience