The Agency Accelerator Stepping Off The Client Service Hamster Wheel Of Doom!
Today we are discussing strategies on how to get yourself off the client service hamster wheel of doom.
I love using this term because it perfectly encapsulates the scenario where you’re so busy servicing clients that you’ve got no time to breathe let alone focus on the future of your agency! When we are permanently stuck in 'client service mode' we can’t see the wood for the trees, so it’s an important topic that most agency owners find themselves stuck in at some point.
If you want to grow, then you need to find a way to stop it and step off!
Time Stamp
[00:45] The downside of ‘going the extra mile’
[01:39] The importance of stepping off the client service hamster wheel of doom (CSHWOD)
[02:20] 7 Ways to get off the CSHWOD
[02:32] 1. Create a respectful partner/partner relationship with your clients rather than an imbalanced customer/supplier relationship where you become the person at the bottom of the food chain
[02:58] 2. The importance of good boundaries
[03:07] 3. Regularly review your scope of work with clients
[03:26] 4. Be a consultant at all stages of your relationship with your clients
[04:00] 5. New ways of saying YES or NO to clients
[05:46] 6. Schedule and block out time in your diary that will never be available to your clients
[06:46] 7. As you grow make sure you have a really solid account management team beneath you who cannot only deliver great work but also can manage and communicate effectively with clients
[7:09] How Simon Isaac from Capsule Marketing has extricated himself from client work
[8:26] How you should be splitting your time
Quotations
“Change your mindset to thinking about how much time you have available for client work and what is the most important use of your time - because it should be planning the future of your agency” - Rob Da Costa
“No matter what small tweaks agency owners make, they can’t get off client service hamster wheel of doom! ” - Rob Da Costa
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Useful links mentioned in this episode: