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Product Mastery Now for Product Managers, Leaders, and Innovators
456: The product journey of a disruptive innovation – with Eli Packouz
Sep 25, 2023
In this episode, Eli Packouz, serial inventor and two-time founder, discusses the journey of bringing his revolutionary flossing product, Instafloss, to market. He shares insights on the challenges of flossing, the reasons people don't floss, and existing flossing solutions. Eli also talks about the iterative product development process, including prototyping and testing with flossing pigs. The episode explores the stages of developing a disruptive innovation and offers lessons on product development and overcoming challenges.
33:19
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Quick takeaways
- Instafloss was developed to address the problems of people skipping flossing and flossing incorrectly.
- Instafloss went through a prototyping and testing phase, including comparing it to other flossing methods and collaborating with scientific experts to ensure effectiveness.
Deep dives
Insights on the Journey from Initial Insight to Launched Product
The podcast episode discusses the process of developing products from an initial insight to a launched product. The speaker emphasizes the need for a solution to make flossing easier and faster, highlighting the problem of people skipping flossing and flossing incorrectly. The episode explores the development of Insta Floss, which aims to solve these problems. The creator explains the challenges faced, such as designing a device that covers 100% of the gum line at a 90-degree angle, avoiding the limitations of existing flossing methods. The episode ends with the anticipation of receiving customer feedback as the product becomes available.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode