456: The product journey of a disruptive innovation – with Eli Packouz

In this episode, Eli Packouz, serial inventor and two-time founder, discusses the journey of bringing his revolutionary flossing product, Instafloss, to market. He shares insights on the challenges of flossing, the reasons people don't floss, and existing flossing solutions. Eli also talks about the iterative product development process, including prototyping and testing with flossing pigs. The episode explores the stages of developing a disruptive innovation and offers lessons on product development and overcoming challenges.