Brett and Jonathan discuss an article titled “How Advanced Analytics Changed My Career” by Camela Thompson, Director of Growth at CaliberMind. Having a deep understanding of advanced analytics gives marketers credibility and insight to pivot marketing efforts where it matters most. Great marketers utilize both their analytical, data-driven right brain and their creative, story-telling left brain.

0:00 Intro
1:09 Conversation
4:30 Article
8:10 Right vs left brain
10:00 Story telling
15:20 Purpose of article
18:10 Internal marketing
21:26 Intent signals
25:34 Outro

How Advanced Analytics Changed My Career

Join The Juice
Sign up for The Blend (weekly newsletter from The Juice)

Watch Ross Simmonds and Jimmy Day's conversation here.

How to use analytics to tell the right story in B2B marketing