Offer a discount, drop your rates, or put more into the package - this is what most people will do when they want to get more business. The problem is, in doing this, you’re devaluing yourself in the eyes of the client, which works against you in luxury.

The secret to raising your rates is actually refining your brand and elevating your proposal which means eliminating elements. Instead of incentivizing clients by lowering your price or stuffing your offering, you get them to spend by valuing yourself more. 

What are some of the things we need to refine or even eliminate? How can you make big leaps in business through small increments? What are the secrets to getting more luxury clients? In this episode, we’re joined by Colorado photographer, John Moler. He shares how he tripled his price tag by simplifying everything he does. 

Guest Bio

John Moler is a Colorado wedding photographer with a timeless, true-to-life style. He approaches each wedding with a sense of calm curiosity, noticing and capturing details people will remember forever. Go to https://johnmoler.com/ and follow @johnmolerphoto on Instagram.  

Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.