Scaling With Heart: How a Pet Industry CEO Built Purpose, Profit & 200+ Franchise Locations | Ep. 48

In this episode, Jared Johnson sits down with Michael Seitz, CEO & Chairman of EarthWise Pet, for a wide-ranging conversation on entrepreneurship, franchising, M&A strategy, and what it really takes to build and scale a brand in a mission-driven industry.

Michael shares how growing up in a family business shaped his values, how almost becoming a dentist led him back to his entrepreneurial roots, and the hard-earned lessons behind buying 42 stores in a single day. Whether you’re a first-time buyer, seasoned operator, or just curious about franchising from the inside out—this one is packed with insight.

Episode Highlights

[00:07:30] — The power of asking better questions early in your career

[00:13:00] — Why unit-level economics are the heartbeat of franchising

[00:23:00] — Why buyers need to focus on trailing 12 months, not just historical EBITDA

[00:29:00] — What EarthWise looks for in new franchisees (hint: it’s not just the money)

[00:33:30] — Advice to 20-somethings considering their first acquisition

[00:36:00] — The #1 mistake most sellers make—and how to avoid it

[00:38:00] — What really keeps a founder going after decades in the game

Connect with Michael

• Learn more about EarthWise Pet: earthwisepetfranchise.com
• Find Michael on LinkedIn: Michael Seitz, CEO

More from Jared

If you have questions for Jared, visit: https://jaredwjohnson.com

DISCLAIMER: The views and opinions expressed in this program are my own and/or those of my guests. They do not necessarily reflect the views or positions of my employer.