An Intellectually Honest Approach to Insights with Ori Ben Yishai

We all know it’s critical to understand your audience before creating any marketing, but how do you do it in an intellectually honest way?  How do you make sure you are truly focused on your audience as they are, not as you want them to be? In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.