Bloomberg Businessweek ICYMI: CraftCo. Navigating Crowded Spirits Market, Tariffs
Aug 4, 2025
Ali Anderson, CEO of CraftCo. Brands, shares her insights on the spirits industry. She discusses the rising trends of low and no proof alcohol, reflecting shifting consumer habits. The impact of tariffs on sourcing and pricing is a hot topic, highlighting the financial resilience needed to navigate these challenges. Ali also emphasizes the role of innovation in creating unique experiences like canned cocktails. The conversation reveals how diverse offerings can cater to different economic trends while discussing the competitive labor market in this evolving landscape.
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Tariffs Squeeze Craft Spirits Budget
- Tariffs caused U.S. distributors to exhaust budgets buying imports before price hikes.
- This squeezed budgets, limiting opportunities for smaller craft suppliers like CraftCo.
Adapting Supply Chains to Tariffs
- CraftCo adapts to tariffs by switching suppliers for imported glass and barrels.
- Flexibility helps mitigate supply chain disruptions caused by international tariffs.
Consumer Fatigue Demands Transparency
- Consumers are tired and demand value and transparency from brands.
- They resist shrinkflation and want clear information about product content and pricing.