The Agency Accelerator
3 Marketing Strategies Every Agency Needs To Implement With Tim Fitzpatrick
I am joined by Tim Fitzpatrick from Rialto Marketing to discuss the key marketing strategies that every marketing agency needs to be implementing.
We talk about why agencies are not great at doing their own marketing, why your marketing plan should not be a 12-month plan and why you must find a clear niche.
Time Stamp
[01:40] Why are so many marketing agencies so bad at their own marketing? It’s the ‘cobbler’s shoes’ and they are so busy in the day-to-day that their own marketing goes by the wayside
[03:16] The consequences of not focusing on marketing consistently
[04:20] The fundamentals: understanding your target market, your message and your plan to get that message in front of your audience
[05:40] The dangers of shiny new objects
[06:05] What is your advice to someone who is targeting a very broad audience and trying to be a generalist?
[08:30] How would you advise someone to establish their own niche? The 3 questions to ask
[11:39] How do you get your messaging right so it resonates with your target customer?
[14:07] Features, advantages and benefits
[14:45] Focus on the OUTCOMES, not the TACTICS
[15:20] Building a plan to get in front of your ideal target audience - use a 90-day sprint rather than a year-long plan
[17:25] Ensure you know how to measure the success of each marketing strategy
[19:40] The system of word-of-mouth and referrals
[20:50] The mistakes so many agency websites make
[23:20] What types of tactics work today?
[25:06] What is the one piece of advice you would give your younger self?
Quotations
“In the absence of a plan, everything looks like an opportunity” - Tim Fitzpatrick
“The more niched you are the easier it is for your to find your ideal target customer but perhaps more importantly, for them to find you” - Rob Da Costa
“The fundamentals lay the foundation but they are so easy to overlook” - Tim Fitzpatrick
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