324: How To Meet Someone Where They Are At When Everything Is Changing with Mark Scullard

Mark Scullard is this week's guest from Wiley. Wiley's research recently found that managing change was the biggest area of professional development investment for leaders. He shares how to meet someone where they are at in times of tremendous change. My key takeaways are:

1. Acknowledge and Address the Emotional Toll of Change (The Change Curve): Leaders must understand that employees will naturally experience a period of disorientation and a drop in morale when facing a major change (the "change curve"). The goal is not to stop the dip, but to lessen the depth and the length of the adjustment period. This requires paying attention to the emotional part of change, which is often neglected in favor of focusing on systems and processes.
2. Provide Clarity on the "Why" and the "What's In It For Me" (WIIFM): Leaders often forget that they've already processed the change while employees are just starting. There must be transparency about the why. It is crucial to communicate a consistent, big-picture "Why" for the change to guard against employee cynicism and burnout. Ensure employees understand the "What's In It For Me" (WIIFM)—the benefits for employees impacted by the change. Tailor Your
3. Approach to Different Personality Needs (DiSC Model): Because every employee processes change differently, effective leadership requires personalizing your support based on their personality style. Direct (D) Styles need a sense of control and agency in the decision-making process. Influencing (I) Styles need connection and optimism that things will work out. Steadiness (S) Styles need stability, support, and reassurance around routines and expectations. Conscientiousness (C) Styles need information, understanding, and time/space to process the impact of the change.

Follow Mark at https://www.everythingdisc.com/blogs/navigating-change-with-dr-mark-scullard/.