What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.

Tune in to learn:

About Paul’s first six months at Salesforce (5:35)
About the culture of “ohana” at Salesforce (8:50)
Salesforce’s approach to messaging (25:20)
Paul’s perspective on Web3 (32:50)

Mentions:

“Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

This episode is brought to you by Lightricks.

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.

Try it today at ltx.studio

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mick Winter 23 - Bring me diamonds bro (sorting out the literature review)