Founder of Course From Scratch, Danielle Leslie, discusses the impact of the pandemic on online learning. She explores the differences between teaching on YouTube and online courses, highlighting the importance of a curriculum and framework for personal growth. They also discuss the significant increase in revenue and personal growth experienced by individuals who take the course.
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Quick takeaways
Online learning has become increasingly popular as individuals seek to acquire new skills and knowledge during the pandemic.
Comprehensive online courses have the power to guide learners through personal transformation and provide a transformative impact, unlike YouTube videos.
Deep dives
Shifting Trust in Online Learning
The pandemic changed attitudes towards online learning, with many individuals embracing it as a means to acquire new skills and knowledge. Danielle Leslie, founder of Course from Scratch, has witnessed this shift firsthand. Over the last decade, she has helped over 10,000 people create and launch their own online courses. Danielle highlights the power of personal experiences and expertise, as everyday individuals with unique stories have been able to transform those experiences into valuable curriculum. From single moms creating co-parenting frameworks to individuals teaching app development without coding, the variety of online courses being created is vast.
Transformative Learning through Online Courses
Danielle Leslie emphasizes that the key differentiator between a YouTube video and a comprehensive online course is the transformative impact on individuals. While YouTube videos can solve immediate pain points, the best courses guide learners through a journey of personal transformation. For instance, a YouTube video can teach basic piano skills, but an online course can take a beginner piano player lacking confidence and transform them into an improvisation master, who can pass on their newfound skills to their children and apply improvisation in various aspects of life, including professional settings.
Course Creation and the Path to Business Success
Course from Scratch offers a program that guides individuals in creating and launching their online courses. The program helps participants select suitable course topics, develop comprehensive curricula, and execute successful online launches. For an average price of $2,500, participants can expect to generate between $15,000 and $20,000 from their first course launch, typically within 60 days. Course from Scratch also provides an advanced program for scaling course businesses, utilizing strategies such as advertisements and webinars. Although the long-term success rate of these businesses is unknown, dozens of individuals have achieved seven-figure revenue and over 1,000 participants have reported five-figure earnings from their course launches.