The Rise of the Creative Generalist with Ian Beacraft

This is a conversation with Ian Beecraft, who is the CEO of Signal and Cipher, an innovation and design agency helping companies navigate the impact of AI to drive the future of work. Previously responsible for innovation departments at some of the largest ad agencies in the world, Ian has advised brands including Samsung, Intel, Coca-Cola and dozens more about the impact of emerging technologies on their business. Ian is a classically trained musician, a strategist and keynote speaker, and was the first person ever to host a news segment as a synthetic human, streaming to over 100 million devices around the world. At SXSW 2024 Ian gave a featured presentation called Billion-Dollar Teams The Future of the AI Powered Workforce. We'll explore some of the insights offered in that keynote, with special emphasis on AI's impact creative professionals.