Making Media Business, Culture, and Content with Emily Sundberg - [Making Media, EP.59]
4 snips
Mar 21, 2024 
Emily Sundberg discusses trendspotting, newsletter growth, and blending culture with business. They explore the influence of headlines, social media, and creating engaging content. The conversation covers cold showers, male beauty brands, skincare stories, and navigating between creative freedom and writing for big brands.
AI Snips
Chapters
Transcript
Episode notes
Network Is Your Trend Radar
- Emily credits a wide, cross-generational network as the source of her trend-spotting power.
- She leverages friends from Gen Z to finance veterans to capture culture through a business lens.
Matt Levine Boosted Her Early Audience
- An early fiction post exploded after Matt Levine linked to it and drove ~1,000 readers to her Substack.
- She then went dark for two years before relaunching the daily newsletter in late 2022.
Magazines Feed Newsletter Discovery
- Writing a magazine piece (e.g., New York Magazine) produced discovery spikes that fed newsletter growth.
- Magazine headlines and terms can amplify cultural reach beyond your own platform.