Today Kara and I dive into an enlightening conversation that spans the spectrum from the allure of personal branding to the foundational principles of traditional and online businesses. We'll explore the burgeoning trend of personal branding and its undeniable value, yet caution against letting it overshadow the entrepreneurial journey of launching a business.

Join us as we delve into the human inclination for shortcuts, the pitfalls of intertwining your identity too closely with a single business venture, and much more. It's rich in insights that intertwine personal growth with professional development.

Eager for more wisdom from Kara? Follow her journey on Instagram @kara_ayala and tune into her thought-provoking podcast, "Marriage, Money, & Mayhem”. 

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