Build Your Tribe | Grow Your Business with Social Media

New Shift in Algorithm - 812

Dec 5, 2024

Navigating the latest social media algorithm shifts can be overwhelming. The decline in engagement metrics has many content creators feeling lost. Discover how to leverage the new algorithms to engage non-followers and boost visibility. Utilizing freemiums and lead magnets can effectively grow your business. Repurposing content remains a strong strategy, while automation tools can enhance connections. Emphasizing quality over quantity in your content creation is essential as you adapt and thrive in this evolving digital landscape.

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Quick takeaways

The recent changes in social media algorithms prioritize engaging content for non-followers, offering creators a chance to reach new audiences.

Focusing on valuable offerings like freemiums and optimizing call-to-action strategies can enhance engagement and boost business growth effectively.

Deep dives

Understanding the Algorithm Shift

Recent changes in social media algorithms, particularly on platforms like Instagram and TikTok, have caused a noticeable decline in engagement metrics such as likes and comments. Many users are experiencing frustration as they perceive that their content is not being shown effectively, leading to feelings of discouragement. However, this shift actually means that creators are reaching more non-followers than ever before, indicating a chance to attract new audiences. Understanding that the platforms are now prioritizing content that keeps users engaged, rather than just catering to existing followers, can help creators adapt their strategies accordingly.

Navigating New Social Media Algorithm Shifts

20min

Feeling stuck with social media's changing algorithms? You’re not alone." In this episode of Build Your Tribe, Chalene Johnson breaks down the recent shifts in Instagram's and other platforms' algorithms. She reveals why the changes feel so drastic, what they really mean for your content, and how you can adapt to grow your business without losing your mind. Whether you’re battling low engagement, fewer followers, or algorithm fatigue, this episode provides actionable strategies to thrive in this evolving landscape.

📚What You’ll Learn In This Episode:

📉 Why engagement and vanity metrics (likes, comments, followers) are declining across all platforms.

🚀 How to use the new algorithm to your advantage by targeting non-followers.

💡 The power of freemiums, lead magnets, and low-ticket offers to grow your business.

🔄 Why repurposing your own content is still a winning strategy.

🤖 How automation tools like ManyChat can help drive engagement and sales.

🔗 The importance of moving your audience from social media to an owned platform like email lists.

🌟 How to focus on quality over quantity when creating content.

🚀 Special Offers:

Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle

👉https://instaclubhub.com/flash-sale-7/

Give ManyChat a try! Use code TRIBE to get a free month of ManyChat Pro

👉http://chalene.com/manychat

📣 We’d Love to Hear From You!

Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe
Sign up for Chalene’s weekly newsletter ➜ http://chalene.com/newsletter

🔗 Connect with Us:

Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson
Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial
Chalene on Facebook ➜ www.Facebook.com/Chalene
Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson
Brock on Instagram ➜ www.Instagram.com/brock11johnson
Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

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