Build Your Tribe | Grow Your Business with Social Media New Shift in Algorithm - 812
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Dec 5, 2024 Navigating the latest social media algorithm shifts can be overwhelming. The decline in engagement metrics has many content creators feeling lost. Discover how to leverage the new algorithms to engage non-followers and boost visibility. Utilizing freemiums and lead magnets can effectively grow your business. Repurposing content remains a strong strategy, while automation tools can enhance connections. Emphasizing quality over quantity in your content creation is essential as you adapt and thrive in this evolving digital landscape.
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Declining Vanity Metrics
- Social media users, including the host, are experiencing a decline in vanity metrics (likes, comments, followers).
- This decline is happening across platforms, impacting content creators of all sizes.
Content Overload and Platform Priorities
- People are overwhelmed by content and hesitant to follow new accounts.
- Platforms prioritize showing content from non-followed accounts to retain user attention.
Shifting Focus and Leveraging Free Advertising
- Stop focusing on vanity metrics and look at how many new people are viewing your content.
- Leverage this free advertising by offering valuable freemiums, opt-ins, and lead magnets.