FEAR & GREED | Business News Q+A: How long can newspapers survive?
Aug 6, 2025
A major deal between News Ltd and Nine ensures Australian newspapers will continue printing for the next five years, but the survival of print media remains in question. The podcast delves into the decline in newspaper circulations and the swift shift toward digital consumption. It highlights the dwindling classified ads revenue as online platforms rise, posing significant challenges for traditional print publishers. Industry leaders discuss urgent strategies to adapt and thrive in this rapidly changing media landscape.
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Sean Aylmer's Editorial Role
- Sean Aylmer once oversaw Fairfax's newsrooms and print operations across multiple cities.
- His job combined editorial oversight with revenue, marketing, and distribution duties focused on sustaining print.
Print Newspapers' Peak and Decline
- Newspapers peaked early 2000s with huge print editions and new presses.
- Since then, print circulation and ad pages have sharply declined as readers moved online.
Classified Ads' Fall Impact
- Classified ads were once "rivers of gold" for newspapers.
- The internet shifted classifieds online, devastating print revenues despite attempts to leverage digital replacements.