Stephen Hackett, co-founder of Relay FM and host of Connected, discusses the origins of the podcast network, his shift from blogging to podcasting, and balancing the needs of advertisers, co-hosts, members, and family. They also explore the challenges and advantages of running an independent business and the transformation of the membership program amidst the pandemic. They reflect on navigating relationships with the community and establishing boundaries while sharing personal details.
Stephen's shift from blogging to podcasting and co-founding a business necessitates balancing advertisers, co-hosts, members, and family.
Relay FM expanded beyond initial shows, emphasizing the importance of a supportive community and diverse voices.
Adapting to the pandemic, Relay FM focused on membership, building trust with advertisers and sustaining the business.
Deep dives
Blogging and Podcasting Journey
Stephen talks about how he first got into podcasts through blogging and how his interest in Apple led him to start podcasting as a guest. He discusses the appeal of blogging and the freedom to publish his own content without gatekeepers. Stephen also explains how his love for Apple and technology influenced his writing and podcasting career.
Transition to Being a Podcast Guest
Stephen shares his experience of transitioning from a writer to a podcast guest and the challenges he faced in adapting to the spoken word format. He highlights the difference in the creative process between writing and speaking, as well as the impact of having unscripted conversations as a podcast guest.
Building a Network of Shows
Stephen discusses the growth of Relay FM as a podcast network and the decision to bring on more shows and hosts. He explains how the network expanded beyond their initial shows and embraced different voices and perspectives. Stephen emphasizes the importance of creating a supportive community and building relationships with listeners.
Balancing Advertising and Membership
Stephen talks about the challenges faced by the advertising business during the pandemic and how Relay FM adapted by focusing more on membership. He discusses the transformation of the membership program, offering additional benefits to listeners and establishing a stronger direct relationship with the community. Stephen also mentions the importance of trust with advertisers and the success of the membership program in sustaining the business.
Personal Growth and Privacy Considerations
Stephen reflects on his personal growth and the changes he has made in sharing personal details, particularly regarding his family. He discusses the need for privacy and the cautious approach he takes in sharing personal stories. Stephen also acknowledges the challenge of maintaining a balance between personal and professional life in the online space.
Stephen delves into the history of Relay FM, discussing the origins of the show Connected and the broader podcast network. He also explains his personal shift from blogging to podcasting and co-founding a business—balancing the needs of advertisers, co-hosts, members and of course, family.
Martin is a paid subscriber of Stephen Hackett's shared membership program for Relay FM; this did not influence any of the questions that were asked and did not place any expectations on Stephen as a participant of this academic podcasting project.
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