Antonio Reza, Head of Finance for Google Cloud Consulting in EMEA, shares insights on his finance journey at Google, Microsoft, and GE. Topics include the AI revolution in tech companies, storytelling in FP&A, real-time data demands, and the importance of economic context in decision-making. Reza also discusses his challenges transitioning to a managerial role and balancing sports with his career.
FP&A professionals should focus on storytelling and persuasion skills to influence decision-making at top tech companies.
Understanding cultural nuances in different countries is crucial for adapting financial practices and regulations in global finance leadership roles.
Deep dives
Antonio Reza Shares His Diverse Finance Journey Across Major Tech Corporations
Antonio Reza, head of finance for Google Cloud Consulting in Europe, Middle East, and Africa, discusses his unique background that spans finance leadership roles at major companies like Microsoft and GE. Starting his career during the financial crisis, he ventured into entrepreneurship before transitioning to multinational companies like GE, where he underwent extensive financial training. His diverse experience led him across various sectors, including oil and gas, healthcare, financial services, and software, providing him with a global perspective on business and finance.
Exploring the Impact of Going Beyond Borders on Finance Practices
Antonio Reza reflects on how working in different countries exposed him to diverse business cultures, emphasizing the significance of adapting financial practices based on local norms and regulations. From the discipline and accuracy of Western finance environments to the challenges faced in countries like Brazil and Angola, the importance of understanding cultural nuances for effective financial management becomes evident. Insights gained from experiencing joint ventures and partner dynamics offer valuable lessons for global business operations.
Integrating Artificial Intelligence in Financial Planning & Analysis
Antonio Reza delves into the evolving landscape of artificial intelligence in financial planning, emphasizing the shift towards automation and machine learning. Drawing on his experience at Microsoft and Google, he highlights how AI tools enhance processes like commercial forecasting, providing deeper insights and challenging traditional assumptions in revenue predictions. While AI offers significant automation capabilities, the focus remains on generating actionable insights to drive strategic decision-making in finance and accounting.
The Crucial Role of Storytelling and Influencing in Finance Leadership
As Antonio Reza navigates his career, he underscores the importance of mastering storytelling and influencing skills in finance leadership roles. He shares valuable lessons learned through challenging experiences, such as the transition to managerial responsibilities and the impact of effective communication on team performance. From using narratives to convey financial data to negotiating and influencing stakeholders, the ability to craft compelling stories and drive impactful decisions emerges as a critical competency in finance and accounting.
Antonio Reza is the Head of Finance for Google Cloud Consulting in Europe, Middle East, and Africa (EMEA). In this episode he reveals the FP&A life and lessons he has learned over the past 14 years working in finance and strategy at Google, Microsoft, and GE. He brings experiences across 10 different countries leading teams across the globe spanning different industries (he also speaks four languages). In this episode he reveals:
How Getting into GE’s finance and FP&A training was life-changing
Why so many tech people like himself are inspired to get into finance
Country specific differences in finance that he has learnt over his career
Google in the midst of AI revolution and how we used AI at Microsoft for our commercial forecasting
How AI in finance is still about automation – with insights the next frontier for FP&A
How FP&A at Google and Microsoft FP&A teams are set up
Why “Walking the Shop” remains core to his career in finance
How the biggest companies in the world manage real-time data
Despite the technological avalanche storytelling and persuasion is fundamental at the top tech companies
Why FP&A needs to focus on snapshots vs “real-time” dashboards
FP&A Need to Ask Why x5 Times: The Secret of great storytelling
Why I am focused on grasping and applying the economic picture in my work
My biggest challenges in moving from individual contributor to manager early in my career
How a “failure” led to my team and I staying in the office for 56 hours trying to close an audit – and the people skills I learnt along the way
Why Despite working at Google, Excel still bosses Google Sheets for finance teams
Using your 20s to hustle and have a successful career