For those of you that are regular listeners, you’ll know that Jamie and Tom love seeing one thing more than anything - Lucky Saint on draft.

This week on the podcast we have been blessed by the Lucky Saint himself, Luke Boase.

Luke founded Lucky Saint in 2018 after becoming frustrated with the lack of quality UK alcohol-free beer. Skip forward to 2023, Lucky Saint now owns a pub, is stocked on draft in hundreds of pubs around the UK and is even Arsenal FC (boooo), non alcoholic beer of choice. Lucky Saint recently launched their new alcohol-free Hazy IPA.

This episode gives you a glimpse into the mechanics of a alcohol-free brand - learn about the science of creating the taste, the challenges the alcohol-free industry faces and how you could also make an impact on the industry but trying something new just like Luke did.

Follow us on socials - https://www.instagram.com/thinkitsallsober or email us at theythinkitsallsober@gmail.com

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