In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events.

I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of mass producing counterfeit sneakers. Allegedly.

Timestamps

00:00 - Cold Open

00:21 - Intro 

02:38 - On Feet / Pickups

09:22 - Skips

12:57 - Upcoming

15:06 - Shoe Surgeon Sued By Nike

26:08 - EQL and Customer Data

29:22 - Disclaimers

33:17 - Kept The Same Energy

36:12 - Twitter Timeline of Events

46:46 - One Time Exception

51:38 - Tweets Deleted

53:45 - Blowback

57:16 - JBosston617's Side of the Story

01:00:52 - Morality and Companies

01:04:04 - Avoiding Company Ending Events

01:08:43 - Who's to Blame

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