Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind.

2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health.

And I have to admit…focusing on the one big goal got me super focused, which is why I believe this all seems to be working for me.

Jesse states that to do this properly, your Misogi Challenge goal needs to be three things.

1. It should really push the limit.

2. It should scare you a little bit.

3. It should be for you…not anyone else.

What should your Misogi Challenge be for 2025?

Need help? Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

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