00:00 Introduction

08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers

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