476 - Craft What You're Selling & the Perfect “Button” to Sell It
Oct 23, 2024
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Discover the crucial connection between sales and creativity. Explore how to transform casual fans into devoted supporters without needing a massive following. Delve into the financial struggles musicians face in a merch-driven world and the emotional toll this takes on their identity. Learn the importance of a professional online presence and how to create an attractive website that serves a clear purpose. Finally, embrace the ambiguity of art, appreciating its intrinsic value beyond just making money.
Understanding the journey of cultivating true fans involves three phases: discovery, trust-building, and making a sale for financial support.
Creating a polished online presence through a professional website signals seriousness about one's craft and helps attract a dedicated audience.
Deep dives
The Importance of Conscious Breathing
Conscious breathing techniques can significantly reduce stress and anxiety, contributing to overall mental well-being. Engaging in such practices helps individuals ground themselves and gain clarity in moments of chaos or uncertainty. The transformative power of meditation is emphasized as a key tool for incorporating focused breathing into daily life. By embracing meditation, individuals can foster a calmer, more peaceful mental state, making it an essential part of personal growth and self-care.
Building a Professional Online Presence
Creating a professional website is essential for artists and creatives who want to present themselves effectively online. This concept is tied to the idea of 'dressing for the job you want,' suggesting that a polished online presence can signal to potential clients and followers that one is serious about their craft. The use of tools like Squarespace's Fluid Engine is highlighted as a user-friendly option for building visually appealing sites without needing coding skills. A well-structured website can serve as a crucial hub for sharing work and attracting an audience, ultimately supporting one's creative career.
The Journey of the True Fan
Understanding the journey of cultivating true fans is vital for creative individuals seeking financial support through their work. The journey involves three key phases: discovery, trust-building, and making a sale, where followers transition from being casual listeners to dedicated supporters. Recognizing where one stands in this journey helps inform the types of offerings to create and how to market them effectively. Artists should aim to build authentic connections, focusing on meaningful interactions that lead to a loyal fan base who are willing to financially support their endeavors.
Defining Identity Beyond Monetization
Defining oneself purely by financial success can lead to feelings of inadequacy and imposter syndrome among artists. It is crucial to understand that an artist's worth isn't solely determined by their income or how they monetize their work. Taking inspiration from musicians like Julian Baker and Phoebe Bridgers, the conversation highlights the importance of seeing oneself as more than just a source of profit, emphasizing the deeper emotional connection that art can create. Ultimately, cultivating a personal identity that values artistic expression over commercial success is essential for long-term fulfillment and authenticity in one's creative journey.
How many people do you need to connect with to financially make or break your creative career?
1? 10? 100? 1000?
In this episode we explore how you can figure out what it is that you're selling, so that trying to keep the lights on doesn't take all your creative energy.
Miro is a collaborative virtual workspace that syncs in real time for you and your team so that you can innovate an idea into an outcome seamlessly - miro.com
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