Indie Hackers #049 – Everything You Need to Know About Business with Josh Kaufman of The Personal MBA
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Apr 13, 2018 
Josh Kaufman, author of The Personal MBA, discusses his background in business and the process of writing his book. They explore topics such as online promotion, marketing at Procter & Gamble, collecting and synthesizing information in business, aligning scientific developments and customer feedback, the lack of clear definitions in business books, and treating writing as a business.
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Early Career Start at P&G
- Josh Kaufman started working at Procter & Gamble by self-teaching HTML and setting up a website.
- This effort launched his role in early online brand marketing projects around 2002-2003.
P&G's Marketing-Centric Culture
- Procter & Gamble invented the term "branding" and focused heavily on marketing from the company's inception.
- This marketing focus shaped the company's culture and decision-making, even centuries later.
Insight That Changed Tide
- Observing customers' laundry habits led Tide to launch the first liquid detergent.
- This adaptation came from understanding that people swished detergent to dissolve it, an unmet need.