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Indie Hackers
#049 – Everything You Need to Know About Business with Josh Kaufman of The Personal MBA
Apr 13, 2018
Josh Kaufman, author of The Personal MBA, discusses his background in business and the process of writing his book. They explore topics such as online promotion, marketing at Procter & Gamble, collecting and synthesizing information in business, aligning scientific developments and customer feedback, the lack of clear definitions in business books, and treating writing as a business.
01:07:23
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Quick takeaways
- Having a strong foundation in business knowledge can benefit entrepreneurs in various domains, especially those with specialized skills like programming.
- Understanding cognitive psychology and systems thinking is crucial for effective marketing and business management.
Deep dives
The Importance of Learning Business Fundamentals
The episode features Josh Kaufman, author of 'The Personal MBA,' who shares his journey and how he learned the fundamentals of business. He highlights the value of having a strong foundation in business knowledge, which can be applied to various entrepreneurial endeavors. Kaufman emphasizes that individuals with specialized skills, such as programming, have a better chance of starting a successful business by adding business knowledge on top of their existing expertise.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode