Indie Hackers #049 – Everything You Need to Know About Business with Josh Kaufman of The Personal MBA
30 snips
Apr 13, 2018 
Josh Kaufman, author of The Personal MBA, discusses his background in business and the process of writing his book. They explore topics such as online promotion, marketing at Procter & Gamble, collecting and synthesizing information in business, aligning scientific developments and customer feedback, the lack of clear definitions in business books, and treating writing as a business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Josh Kaufman's Background and Experience with Online Promotion
01:38 • 3min
The Shift towards Marketing at Procter & Gamble
04:39 • 5min
Collecting and Synthesizing Information in a Business Setting
09:15 • 2min
Navigating the Alignment of Scientific Developments and Customer Feedback
10:57 • 26min
The Lack of Clear Definitions in Business Books
36:29 • 17min
Treating Writing as a Business
53:39 • 14min