Propel's New PLM Promise: Right Product, Right Market, Right Time | CEO & Co-Founder Ray Hein

The Big Themes:

• How silos impede product innovation: Ray describes "a chasm" that has traditionally existed between product teams and their counterparts working in sales and marketing. Given that every person in those departments has a hand in bringing a product to market, closing that gap is necessary to make better products, and make them faster.
• Industry-specific solutions are the future: Customers' expectations are higher than ever before, and they expect their vendors to understand their specific needs, pain points, and goals. As such, companies like Propel need subject-matter experts to help design software and solutions tailored to customers' industries.
• The tailwinds driving growth for Propel: The way businesses work is changing rapidly and in countless ways. As leaders rethink their business and revenue models, internal structures, and more, Propel is the perfect partner to help them design a "whole office" solution for product development.

The Big Quote: "It used to be that we as product people and product managers thought, 'We understand what the customer needs. We're gonna design it. If we build it, they will come.' It was kind of a Field of Dreams mindset of how products were designed and launched. But it's not the case today, because people have way too many choices."

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This episode is sponsored by Propel.

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