Awkward Silences #170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research
Jul 10, 2025
Andrea Amorós, a Senior Principal Researcher at Ingram Micro and former Associate Principal UX Researcher at ADP, dives into the world of strategic research. She emphasizes its value in influencing stakeholders and the critical role of effective communication. Andrea discusses how to present findings with empathy, fostering engagement within organizations. She also explores the importance of self-awareness in professional growth and the unique challenges researchers face in driving impactful change. Tune in for insights on leveraging strengths and promoting a culture of collaboration!
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Starting Strategic Research at ADP
- Andrea Amorós was hired for discovery work but had no projects lined up.
- She interviewed leaders to identify strategic research opportunities in the company.
Prioritize Research by Value
- Prioritize research projects that multiple leaders identify as valuable.
- Use a value-based approach similar to research methodologies to select projects.
Research at the Big Table
- Bringing research to "the big table" means sharing insights with executives and large audiences.
- This amplifies impact beyond product teams to influence business strategy and service.