Private Equity Podcast

Today's Guest

Today we welcome Laith Murad, an experienced Chief Marketing Officer, having worked for small equity-backed companies right up to being a vice president with Yahoo. 

What You'll Learn

The relationship between marketing and business success

How to beat your competition using SEO

Why emotions and human behavior are essential to every marketing campaign

Why data doesn't always work in marketing

How to determine your target audience

How influencers have evolved from the '90s up to now

Breakdown

[00:54] Getting to know Laith Murad

[04:02] The Biggest marketing mistakes most companies make

[06:01] Defining marketing from a CEO's perspective

[10:50] How companies with limited resources can stand out from the crowd

[17:10] Parts of a business that influence effective marketing strategies 

[21:58] Data that guarantees effective marketing campaigns

[28:01] Notable attributes of top-performing individual

[33:35] What Lath likes and dislikes about private equity

[39:19] Marketing for beginners

Resources

Laith's LinkedIn

Thank you for tuning in!

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