Robert Leonard chats with Dr. Robert Cialdini to discuss his book Influence, New and Expanded: The Psychology of Persuasion.

IN THIS EPISODE YOU’LL LEARN:

00:00 - Intro

02:17 - What influence is and why there is so much psychology in persuasion.

07:37 - What the levers of influence are.

27:36 - How the world of digital business is impacted by influence.

32:06 - What makes our cell phones addicting?

36:12 - How do we spot phony online reviews and why this is important?

39:49 - Why personalizing gifts increases the returns of gifts.

47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision?

48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit?

54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.

58:49 - What the unity principle of influence is.

And much, much more!

BOOKS AND RESOURCES

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Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion.
John Rulin’s Book Giftology.
Gary John Bishop’s book Do the Work.
Lewis Howes’ book The School of Greatness.
Scott Young’s book Ultralearning.

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