S1:E1 Cultivating potential in growing people w/ Bluey creator Joe Brumm
Aug 24, 2022
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In this engaging conversation, Joe Brumm, the creative genius behind the beloved children's show Bluey, shares his journey in team leadership and fostering creativity. He highlights how trust, vulnerability, and humor can unlock potential in young animators, creating a thriving environment. Joe emphasizes the importance of celebrating small victories and maintaining open communication to enhance teamwork. He also reflects on the emotional complexities of leading a creative team, revealing insights that inspire both personal and professional growth.
A successful animated series like Bluey is built on diverse teams where experienced veterans mentor fresh graduates for enhanced creativity.
Establishing a culture of authentic praise and open communication fosters trust and empowers young animators to realize their full potential.
Deep dives
Building a Creative Team
Creating a successful animated series like Bluey requires assembling a diverse and skilled team. The importance of hiring experienced veterans alongside fresh graduates is highlighted, as this blend fosters a capable environment where creativity can thrive. Founders Joe Brum and his team made intentional choices to prioritize interpersonal compatibility among team members, ensuring they would work effectively under pressure. By hiring numerous storyboarders and animators, they not only built capacity but also cultivated an atmosphere where mentorship and collaboration could flourish, leading to impressive outcomes.
The Power of Positive Reinforcement
Establishing a culture of authentic praise was crucial for motivating a team of animators, often fresh out of art school. Joe Brum emphasizes the impact of sincere recognition, believing that even acknowledging a single good aspect of an animator's work can encourage them to improve. This approach involved fostering individual belief and trust, as many young animators initially faced self-doubt and uncertainty in their new roles. Brum's commitment to constructive feedback and genuine praise contributed to a supportive environment that helped animators rise to their potential.
Leadership and Intentionality
Effective leadership plays a vital role in unlocking the potential of a creative team, especially in a high-pressure environment. Joe Brum shares the significance of aligning personal values and intentions with team interactions, ensuring authenticity remains at the forefront. Leadership involves acknowledging mistakes, fostering open communication, and maintaining a supportive atmosphere to create a positive workplace culture. By remaining transparent and trusting, Brum aims to cultivate an environment where team members feel confident and empowered to take creative risks, ultimately driving the project's success.
Greta talks with Joe Brumm, the creator of hit global children’s show, ‘Bluey’. Joe talks about how trust, belief, vulnerability, and humor have helped him create an environment where creativity and innovation can thrive, and a motley crew of new graduates can come together to have their potential unlocked and can create the brand new, globally successful kids’ animation series, Bluey.
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