Unleashed - How to Thrive as an Independent Professional 369. Cactus Raazi on Personalized Pricing
Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading.
He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing.
In today’s episode, Cactus shares his perspective on personalized pricing - and how he got his distinctive first name.
Key points include:
06:05: Researching his book
08:30: Examples of personalized pricing
13:03: The value of personalized pricing
17:41: Ideal businesses for personalized pricing
20:53: How to communicate personalized pricing to the consumer
24:31: Using algorithms to differentiate the customer base
You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon.
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com