Press This: What is Composable Commerce?

Today, building an eCommerce website often means going beyond the website itself. That’s because developers are increasingly being asked to build seamless eCommerce experiences that span mobile and other connected devices (in addition to the traditional desktop storefront).

As companies look for new ways to meet customers across different touchpoints using composable, or modular approaches to eCommerce, headless is set to play an even larger role, offering an efficient pathway for connecting existing architectures and codebases.

To find out more about composable commerce and the role of headless in next-gen eCommerce builds, we spoke with WP Engine Product Manager, Principal, Bryan Smith, about the new Atlas BigCommerce Blueprint, and some of the reasons eCommerce sites are gravitating towards a headless WordPress framework

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