In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:

Jeff's approach to learning new analytics products, and specifically Google Analytics 4
Why you should migrate to Google Analytics 4 as soon as possible
Key GA4 dates you need to be aware of
What should the scope of a GA4 migration include?
What are the benefits of the new data-driven attribution model?

Referenced on this podcast:

https://analyticscanvas.com/
https://supermetrics.com/
Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162

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#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U